The Tuel Difference

At the heart of our philosophy lies a deep reverence for nature’s wisdom and scientific innovation, to form the cornerstone of each Tuel product. We can’t take full credit for this, these carefully curated products were first developed by Eva Freiderichs, our founder, nearly five decades ago. We’ve made it our passion to continuously perfect them with the finest botanical extracts complemented by scientifically proven ingredients, meticulously blended to ensure transformative results.

Aside from our commitment to creating potent, plant based skincare, our commitment to education underscores our belief in the symbiotic relationship between skincare expertise and product efficacy. We provide our estheticians with the knowledge and skills necessary to harness the full potential of Tuel products, ensuring that each service is a personalized experience tailored to the unique needs of every client with our comprehensive training programs at our California training facility or online through Pore Star University.


OUR STORY

"Your skin knows the difference"

The story of Eva’s Esthetics begins in 1963 when a family of nine moves from Philly to California in a VW bus and opens a beauty salon.

A mother of seven sets out on a mission to create a skin care line for the American culture. A line for every ethnicity, age, gender, and condition.

She travels to Germany to work with well known chemists on the forefront of botanical based skin care. Since the beginning, the line has been natural, plant based, and free of synthetic fragrance.

By 1982 she’s a pioneer in the industry and becomes the very first vice president of the California Skin Care Association. She advocated for the separation of cosmetology and esthetics licensing, leading a transformation of the beauty industry in America. She was the driving force for writing the very first examination for estheticians in California.

Her passion did not stop at the products as she focused heavily on educating and inspiring women. Through the early 1980’s she was one of the first to hold seminars teaching people how to be successful in the skin care business.

She is named a legend in the industry by Dermascope Magazine.

In 2000 she retired and passed the torch to her 2 daughters Lori and Lisa. Licensed cosmetologists since the late 1970’s and raised in salons, they share their mom’s passion for natural skin care, education, and innovative thinking.

Why Partner With Us?

Products That Work

Scientifically proven ingredients for truly transformative results.

Mentorship

You invest is us and we invest back into you and your business.

Community

Join our robust team of Pore Stars, Beast Tamers and Master Educators.

MEET THE TEAM

Sales Manager

​​​​​​​Benni

Operations Manager

​​​​​​​Frank

Director of Education

​​​​​​​Pati

Educator

​​​​​​​Rose

Content Manager

​​​​​​​Christian

Sr. Digital Marketing Manager

​​​​​​​Katie

Production Specialist

​​​​​​​Elvia

Product Coordinator

​​​​​​​Esther

Product Expediter

​​​​​​​Maria

Accounting

​​​​​​​Laurie

Community Manager

​​​​​​​Chrissy

Nicole

​​​​​​​Educator

Yousra

​​​​​​​Educator

Lizzy

​​​​​​​Educator

Ryan

​​​​​​​Warehouse

Yolanda

​​​​​​​Educator

Anne

​​​​​​​Educator

Nina

​​​​​​​Educator