Sleigh the Season With These Retail Sales Strategies

Make this holiday your most successful yet with these easy, profitable retail ideas. Self-care trends are rising in 2025, and skincare remains at the top of everyone’s wish list. Position your salon as a one-stop skincare gift shop—ideal for clients who want to treat themselves and shop for everyone on their list. From curated gift packages to popular stocking stuffers, here’s how to elevate your retail strategy just in time for the holidays.

 

Promote Self-Care Gifting

Encourage clients to embrace self-care gifting by spotlighting your salon as their go-to source for wellness gifts. Whether it’s on social media, your website, or in person, now’s the time to focus on TLC for the holiday season. Here’s how:

1. Write a Self-Care Holiday Blog
   Post a blog on the importance of holiday self-care and share it across your website and social channels. This can drive traffic to your website, build brand awareness, and encourage clients to choose your salon for their gift needs.
2. Create a Self-Care Gift Guide
   Develop a holiday gift guide featuring your salon’s products and services. Promote it on social media and your website, giving clients an easy way to shop and find the perfect skincare treats for loved ones.
3. Offer Gift Certificates
   Salon gift certificates are ideal stocking stuffers! Encourage clients to give the gift of relaxation and skin rejuvenation with a certificate for one of your signature treatments.
4. Promote Self-Gifting Specials
   Offer discounts on treatments or bundles specifically for self-gifting. This reminds clients that they deserve self-care too, increasing the likelihood of repeat visits.

 

Boost Your Retail & At-Home Care Sales

As the holidays approach, check your retail stock and ensure you’re fully prepared to meet seasonal demand. Having a well-stocked, appealing selection can help boost sales and create a memorable shopping experience. Here are some strategies:

1. Carry Holiday Gift Sets 

Gift sets are an excellent way to introduce new clients to your products. Once someone tries and loves a professional-grade product, they’re more likely to return for more—potentially expanding your customer base.

2. Stock Up and Create Custom Gift Baskets

Offer pre-packaged gift baskets or allow clients to create their own. This customization adds a personal touch and helps cater to different budgets and preferences.

3. Hold a Black Friday Sale  

A well-promoted Black Friday sale can attract new clients and give your loyal customers the chance to stock up on their favorite items at a discount. Promote this sale well in advance to build excitement.

     4. Don't Forget Small Business Saturday

Capitalize on the momentum by participating in Small Business Saturday! American Express offers many tools to help you promote this special day. Through their website, you can access a range of customizable marketing materials to keep your salon top of mind for shoppers. With these resources, you can easily create flyers, social media posts, and in-store signage that highlight your salon’s unique offerings and encourage local support.

5. Bundle Sets by Skin Type

Assemble bundles tailored to specific skin types or routines, helping clients choose the best products for their needs or for those on their holiday lists.