No Ifs, Ands, or Butts About It: Make Booty Waxing Your Business Booster

Hey Wax Pros! Looking for a hot summer treatment to add to your menu of services? Believe us when we say all eyes will be on your clients' backsides this season—if you package and promote booty waxing the right way. Let’s talk about why this underrated treatment can become a true moneymaker—turning a back-end service into front-of-mind revenue.

 

Why Butt Waxing?

While it may not be the first service clients think of, butt waxing is packed with benefits:

• Seriously Smooth Results: Waxing removes hair from the root, giving clients long-lasting smoothness and less frequent regrowth.
  
  
• Natural Exfoliation: It sloughs off dead skin cells, helping reduce bumps, clogged pores, and ingrown hairs.
  
  
• Less Irritation, More Comfort: Say goodbye to razor burn—waxing is gentle on sensitive areas like the glutes.
  
  
• Hygienic Perks: Removing hair can help reduce sweat and odor. It’s a clean win for summer.
  
  
• Boosted Body Confidence: While poolside, your clients will love the feel (and look) of freshly waxed skin.

 

Try These Cheeky Combos to Boost Revenue

Boost your average service sale by bundling booty waxing with other more common summer wax essentials. Try these service combos:

• Butt + Legs: Why stop at the butt? Perfect for shorts season, this combo will leave legs and glutes smooth and silky.
  
  
• Bikini/Brazilian + Booty: Give your bikini or Brazilian wax clients a little upgrade for a flawless finish from front to back.
  
  
• “Smooth & Silky Package: Pair a booty wax with a soothing post-wax hydration treatment.
  
  

Spread the Word

Getting clients to ask for butt waxing might take a little encouragement. Here’s how to get the word out.

• Create a catchy promo (think: “Glow Up Your Rear View”) and feature it on your socials, booking site, and in your salon at checkout.
  
  
• Use humor—a little sass goes a long way in normalizing this treatment. This will get clients comfortable with the idea of exploring a butt wax treatment.
  
  
• Highlight the benefits in client consultations or when discussing bikini wax upgrades. Needs space between bullets
• Showcase Before & Afters (with client permission): A subtle side-by-side of smooth, radiant skin can do wonders on Instagram Stories or in your treatment room gallery.
  
  
• Send a Targeted Email or Text Blast: Let your regulars know about your new “cheeky” summer offerings. Offer a limited-time package deal or loyalty perk to encourage first-timers.